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Communications Course:
This portion of the curriculum includes components needed for both radio and television; it deals directly with improving students’ ability to communicate verbally and in written form within any part of the broadcast industry. Introductions to the Broadcast Industry are part of this course.
Intro Trac: This series of sessions introduces the basics of broadcasting, the business of broadcasting, and the relationship of departments within the industry. Students learn basic skills, terminology, and basic equipment operation, in addition to their orientation to CSB and the program (including, but not limited to, curriculum, lab, internship and basic academic information, rules and regulations particular to CSB).
Verbal Skills Trac: This series of classroom sessions develops students’ reading and speaking skills for more effective and professional presentations to their audiences, necessary skills in both television and radio careers. The Verbal Skills trac is comprised of three components.
Speech Component: These sessions are devoted to Voice Quality, Diction, and Delivery.
Reading Component: These sessions help students identify reading problems, show how to correct them, and present exercises to be performed in front of and with an instructor to solve the problems.
Announcing Component: These sessions allow students to develop speech and reading skills to achieve broadcast- level performance. They include Delivery, Ad-lib and Talk Programs/ Interviewing, Radio Announcing, Commercial Announcing (with copy and ad-lib), and Commercial Announcing Clinic: Television, News Announcing for Radio, and News Announcing for Television/On-Camera.
Writing Skills Trac: This series of classes prepares students for the major writing assignments they will encounter in either television or radio careers.
Copy Writing Component: This series of classes provides writing formulas, helps students to understand marketing theories and how to motivate consumers, and provides hands-on workshops with an instructor or copy writer to critique the writing assignments: Appeals/What Makes People Buy; The AIDRA Formula; The BAB
Formula; Developing a Style/Combination Formula; Copy Clinic/Being Creative.
News Writing Component: These sessions (The Basics; Review and Workshop) cover the basics of news writing, including writing newscasts for both radio and television, with an instructor to critique the work (but this is not intended to be a journalism class).
Television Course: This portion of the curriculum is comprised of components specific to the television industry. The elements of this course are devoted to skill set training designed to prepare students for entry-level positions in either the creative or technical divisions of television broadcasting, such as producing, directing, production assistance, advertising, commercial production, field operations, and studio operations.
Equipment training specific to the execution of these television positions is covered in the following segments:
Editing Track
Linear Editing Component—“Tape to tape” or “analog” editing has been replaced in many situations by digital or computerized editing, but the editing process must be part of the students’ education. Students are required to attend editing workshops, and they must show proficiency in this editing method.
AVID Editing (Non-Linear Component)—AVID produces the most commonplace software for non-linear digital editing. Throughout the sessions and workshops, students learn the software package and how to use the system; they attend one-on-one sessions with the instructor as they work on individual projects. This takes place after they’ve become proficient in linear editing.
Technical Track
Lighting Component- During Intro to Lighting/The Basics/The Kit and Hands-on/Set-up and Use, students learn the basics of lighting techniques for in-studio and field lighting, using the equipment in the CSB television studio. They receive a manual for proper use of the CSB lighting kit.
Camera Operations Component—Basic studio and field operations of cameras. Students receive a camera manual and learn how the camera gear works, including proper operation from turn-on to turn-off.
Television News Component – Understanding the creation of a daily News Cast including the creative and technical aspects and skill set necessary to handle all jobs in a Television News Room.
Televison Production Component – Understanding the Production process involved in the creation of Television Commercials, documentaries and packages. Non-news.
Radio Course—This portion of the curriculum is comprised of components that are specific to the radio industry, and it is designed to teach necessary skills for functioning in an entry-level position at a radio facility. The elements of this course include programming, commercial production, station imaging, promotions and marketing, and traffic reporting.
Production & Producing – The art and technical aspect of producing station imaging, promos, commercials and on-air programs.
NexGen – Students will learn the fundamentals of automation by understanding and utilizing Prophet System’s NexGen 101.
Adobe Audition—Using Adobe’s digital audio software package, students learn the equipment and complete assignments, leading to proficiency in digital audio production; they will complete three digital audio production workshops.
Control Room Operations—Students are shown how to operate the equipment installed in the Audio Control Room. With the aid of handouts and manuals provided to each student, they are made conversant with the operation of that room.
Sales, Marketing & Promotions Course—These sessions show students how advertising is sold and revenue generated, from packaging an idea, to presenting a proposal, to executing the plan. Sessions include Intro to the World of Broadcast Sales; It’s a Numbers Game/Qualitative and Quantitative; Preparing the Presentation; Delivering the Presentation; Marketing: How to market and promote a station; FCC regulations; community affairs/events; and Arbitron and Neilsen: Where do the “numbers” come from? Students will be required to design and deliver a sales package as part of this trac.
Career Success Course: Three sessions prepare students for career success. The first, Resumes, deals with helping students to create resumes. The second, Interviews, shows students how to secure an interview, then how to speak, act, dress, and get the job. The third, Personality Development, teaches goal setting and motivation. Using exercises, students will learn how to improve self-image, create a goal line, and learn how to set and write goals.
